A website has become the face of a business or company today. It’s not only the digital identity of any business but also the trump card for doing business. Interestingly, a website works 24×7 for business and generates a lot of revenue without much cost. The construction of a website requires a strategic mission and vision.
A company uses the best professional expertise and resources in developing a website. However, they miss out on the constant renovation or overhaul neglecting the telltale signs. Once up, the website has to be consistently monitored, maintained and updated to keep up its performance.
The following parameters determine if your website is being optimally used and is successful, otherwise, it’s due for a redesign:
Mobile friendly– Did you design your website to work beautifully on desktops and laptops? What about mobile devices? Is your website optimized for mobile devices that comes in all kinds of screen sizes? The majority of internet users browse, communicate and shop via their mobiles. They prefer sites that are responsive. In case your site isn’t displayed properly on such devices, it’s time for you to think about AMP(Accelerated Mobile Pages )
Navigable– Are your website visitors able to browse your page easily? Do they land on the exact content they are looking for? Good navigation is not just easy to click menu bars, it should also be intuitive and land a visitor accurately. The minimum number of clicks and maximum acquisition of info are the criteria of a good website. If it’s otherwise, your website needs an overhaul.
Bounce rates– How are the analytics of your website? Is your website performing well? Many factors contribute to the bounce rate of a website. The loading speed being the main. The other being the complexity of the page. Visitors prefer simple pages with no complexities and distractions. This means more white space to focus on and lesser options and choices to be made. Any website with a bounce rate>50% needs redesigning for better SEO and SERPs. A good website makes visitors stay, browse and buy.
Centre of attraction– What is your website talking about? Is it addressing the customer issues or just blasting out the adjectives about your company? Content is a vital ingredient in making a good website. If your content is repetitive as your competitors, there’s a high chance of turning away the visitors. Besides ineffective content, outdated content also turns away visitors. Research on the interests of your customers and use keywords to satiate your savvy visitors.
Traffic and Conversion rate– What does the analytical tool say about your number of visitors? If the number of people visiting your website is on the decline, then it’s a wake-up call for redesigning your
The above questions should be an eye-opener to realize what is lacking in your website. Instead of going for a complete makeover, an incremental and gradual approach should be feasible and cost-effective on your website. Taking cues from your competitors can answer the problem at hand. Incorporate trending design elements give a fresh look and attracts visitors. How is the shareability of your website? Is your website active on social media? If your website is having poor visibility then it’s time for the website redesign. Is your website capturing customer’s info or email address and building list? Your website is a means to build a relationship with your customers by capturing leads. The conversion rate is directly proportional to a well-designed website marketing budget.
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